7 Khoon Maaf at the Box Office…

After Patiala House last Friday, 7 Khoon Maaf opened to a lukewarm response across the country. The business was slightly better at multiplexes 15% to 20%, but shockingly low at single screens i.e. 8% to 10%.
The industry was hopeful that 7 Khoon Maaf would garner 50% to 60% start at plexes due to three factors: The song ‘Darling’ has become extremely popular, the terrific pre-release promotions and the credibility of Vishal Bhardwaj and Priyanka Chopra. But the poor figures, even at plexes, came as a shocker.
The audience feedback seems mixed. Let’s see if the film is able to withstand the tough opposition posed by the World Cup cricket matches.